B2C or Cool Friends (2)

Interview with PPC expert Alan Rimm-Kaufman

October 31st, 2006

The biggest challenge (and opportunity) facing retailers in Paid Search is complexity and the speed of innovation. In an interview with Netconcepts founder and president Stephan Spencer, direct marketing guru Alan Rimm-Kaufman said every week brings new innovations, more options and more complexity, and retailers and agencies alike need to scramble every week to keep up. He doesn’t see this trend slowing – if anything, it may be accelerating. If you’re into thinking about future, he encourages you to check out …”

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Interview with web content guru Gerry McGovern

October 4th, 2006

by Stephan Spencer

Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.

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Interview with blogger Jessica Duquette

September 19th, 2006

by Stephan Spencer

Founder of In Perfect Order, Jessica Duquette is also a business blogger. In an interview with Netconcepts founder and president Stephan Spencer she encourages business bloggers to spend as much time connecting with other bloggers as you do on your own posts. “Visit their site, comment on specific postings that can then link back to your site, participate in blogging carnivals, quote excerpts from their sites and link to their sites and allow others to do the same from your posts,” she says. Smart business blogging involves making good connections.

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Tools For Less

November 21st, 2005

Tools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.

Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.

The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.

[ database | client admin cms | SEO ]

Visit The Site: Tools For Less

Filed under: B2B B2C Ecommerce Portfolio SEO Web Development | Email to a Friend | Printer-Friendly | No Comments »

micronAir

June 1st, 2005

A brand microsite for Freudenberg. Freudenberg manufactures cabin air filters that help remove dust, pollutants and odors from a vehicle’s passenger compartment, enhancing driving comfort and improving air quality. With this site, built by Netconcepts, microAir are able to offer their customers easy access to product information and the ability to purchase products online with no hassle. With the touch of a button the site can add, edit and remove products, view orders and process online credit card payments.

[ database | client admin cms | SEO ]

Visit The Site: micronAir

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DineWise

February 1st, 2005

Our work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.

[ database | client admin cms | SEO ]

Visit the Site: DineWise

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Health Insurance Basics

October 1st, 2004

Microsite for WellPoint. Netconcepts worked with WellPoint to create an innovative user friendly and search engine optimal website. The site needed to serve both new and existing customers, as an online resource providing information and advice on health coverage. Health insurance is a highly competitive field, so the design had to reflect and enhance the information available on the site.

[ SEO ]

Visit The Site: Health Insurance Basics

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Pure Energy

February 1st, 2004

Pure Energy ® is a Vector Limited initiative promoting natural gas to Auckland consumers and businesses. Netconcepts was commissioned to create an information rich and intuitively organised website that would serve Pure Energy’s goals. Easily managed via a Netconcepts content management system, Pureenergy.co.nz offers easily accessed answers to Aucklanders’ natural gas questions in an appropriate design context.

[ database | client admin cms | SEO ]

Visit The Site: Pure Energy
Further Work For This Client: Vector Gas Portfolio, Vector Electricity Network and Vector Networks Portfolio

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Ecowool

November 1st, 2003

The previously existing site for ecowool was very well search engine optimized; our priority was to improve presentation, useability and ease of purchase. Our target result - to dramatically increase traffic and sales. A significant part of the budget was allocated for post-completion optimization and marketing.